BounBadg

The list of universal crowd-pleaser perfumes is short, but there’s perhaps no better example than Maison Francis Kurkdjian Baccarat Rouge 540 (aka BR540). Originally intended […]

One thing’s certain about the beauty industry right now: We’re in the midst of a fragrance boom. With new products going viral on TikTok daily […]

On February 8, Bella Hadid interrupted her usual Instagram posts—photos of herself at work, herself with her horse, and resources to help Palestinian civilians—with a […]

When you think of your signature scent or highly-coveted perfumes that generate tons of buzz, chances are an eau de parfum—or traditional spray fragrance—comes to […]

When Bella Hadid launched her fragrance brand, ‘Ôrəbella, back in April, she hinted there were more surprises to come down the line. And… surprise! The […]

Whether you’re heading to work, getting ready for a date, or dressing up for a special occasion, spritzing on cologne is comparable to sealing the […]

She’s working laaaate, ’cause she’s a perfumer. And honestly, when the scent is this good, why shower it off early and go to bed? Although […]

Last year’s fragrance trends told us to go big or go home: Gourmands were huge, but mellow skin scents became a fragrance wardrobe staple. So […]

The scent of autumn carries an unmatched nostalgia. Maybe it’s the engrained smells of school supplies: Nora Ephron wrote about it in the opening scenes of […]

It’s no secret that perfumes are pricey—some of today’s most popular options cost upwards of $400. But that doesn’t mean there aren’t great alternatives on […]